Scala Ad Manager

Whatever your media—traditional or digital signage networks—Scala's advertising management software provides you with the tools you need to run your business efficiently and effectively.

The goal of any advertisement is to draw attention to the message of the advertiser regardless of media type. Whether it's digital signage, outdoor billboards, street furniture, truckside, transit signage or placed-based signage with Scala Ad Manager, you can manage multiple media types using one contract

Scala Ad Manager manages all aspects of your advertising business including inventory, contracts, scheduling, fulfillment, leasing and billing functions

Digital Signage Network Diagram - Scala Ad Manager

Inventory Management for Traditional Media

Inventory Management for Traditional Media:

Inventory Management forms the foundation of Ad Manager. The easy-to-use interface allows you to manage your inventory data, access the tools you need to schedule, meet and fulfill client requirements and provide proof-of-performance reporting. It's everything you need to manage your ad campaigns in one place.

Inventory Management for Digital Media:

Inventory Management for Digital Media delivers a powerful technology mix that manages your hardware, play-lists and scheduling. Scala Ad Manager allows you to manage your digital inventory data, access the tools you need to track screen locations, time availability to create 'to-the-minute' scheduling and provide proof-of-play reporting—functions critical to successful digital signage deployment. Delivering greater impact, faster response and improved accountability has put digital signage front and centre stage.

e-Ad Manager API access:

e-Ad Manager is the engine needed to view real-time Ad Manager data via the Internet. A customizable website of your design allows for internal and/or external access to fulfill out-of-home media buys online. Attract a much larger client base quickly and economically by providing timely information without the costs. It's an exceptional tool to automate the entire sales process, complete with online proof-of-performance.

Proposal Generator:

The Proposal Generator is a powerful sales tool that uses Excel and your Ad Manager data to create and deliver proposals and contracts. Customised to meet your business requirements this easy-to-use wizard seamlessly accesses your data and guides Sales through the process of generating great proposals.

Financial:

Financial is an essential component of Ad Manager. It gives you the capability to create invoices and lease payments. Most importantly, the Financial component seamlessly integrates with third-party accounting applications for timely, accurate billing.

Document Management:

The Document Management function of Ad Manager is a powerful tool for sales and marketing. It allows you to organize and store electronic documents and images in one database. "Riding the boards" is a thing of the past. With Document Management, complete showings featuring client creatives and proposals couldn't be easier.

SAMI – Satellite Automated Media Information

Board's Eye:

With an eye for capturing and reporting credible data, Board's Eye is a 24/7 count system that provides realtime event notification for posting changes and lighting issues. A single hardware solution powered by Ad Manager to capture and deliver true pedestrian and automobile counts. Scala's proprietary system also monitors and tracks creatives posted.

Maintenance:

The Maintenance function of Ad Manager adds value to your operations by recording, scheduling and tracking maintenance of sites, structures or faces. All contingencies are accounted for.

Advanced Mapping:

Efficiently create professional, customised proposals. Advanced Mapping houses and addresses outdoor–specific mapping needs. The system can be tailored with numerous map types. Inventory is targeted and displayed using the most important demographic, socioeconomic and geographic data.

SAMI—Satellite Automated Media Information:

SAMI (Satellite Automated Media Information) provides truckside advertising with marketplace credibility through audience measurement and tracking. Developed and owned by Scala, this web-based technology addresses the needs of agencies and advertisers. SAMI is fully integrated with Ad Manager to manage the data and allow truckside advertisers to schedule, track, sell and audit their campaigns. This is the only system that delivers proof-of-performance, complete with digital photographs and maps.

There are also a number of third-party products available for use with Ad Manager to provide additional, specialised functionality.